There’s a considerable amount of effort that goes into SEO. This article is listing the tactics on how to improve SEO on Shopify dropshipping store.
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Let’s say that you have a Shopify dropshipping store and you’d like to increase your online store’s search engine ranking. I hear you asking the crucial question “How to improve SEO on Shopify dropshipping store?” to yourself. I am not saying that it is easy to do Shopify SEO optimization but it is quite possible if you consider certain things that I’m going to list today.
A low budget-friendly eCommerce store that has the potential to make millions – That’s your Dropshipping business for you. It’s as simple as that.
What is Dropshipping?
Simply put, Dropshipping is the process of shipping goods directly to your customers through/from a third-party supplier. It doesn’t require some intermediary steps like warehousing, and logistics etc.
Dropshipping is ideal for those who want to bootstrap a business. It requires very little cash to start a dropshipping store.
For those who wouldn’t mind some additional income on the side, dropshipping is a great option.
The only way customers will be able to locate your store is through Search Engine Optimization (SEO).
Dropshipping websites have some unique set of SEO challenges vis-à-vis ordinary eCommerce stores which need to be kept in mind. From this article Dropshippers will gain some invaluable insight for growing their organic traffic – thus optimizing conversion.
What is SEO?
When we look up something on Google, we usually stick to the websites for answers that Google returns on the first result page, also known as Search Engine Result Page (SERP). Hence, most logically, if you want your online store to be noticed, you need to appear on the very first SERP on Google.
3 simple reasons why you should improve SEO on your your Shopify dropshipping store
It doesn’t really matter how big or small your eCommerce business is, SEO is extremely critical for each one of them for three simple reasons –
1) SEO helps customers find you
Google alone shares a major chunk of profit-producing traffic. Hence, this alone proves that search is the single decision-making criteria. Optimizing search process is what will get you your website traffic and ultimately conversions. By ignoring SEO you’re taking a huge risk of not being visible to your customers when they look for your products. When you aren’t found on search results, lesser number of customers know about you and therefore, you sell less – which slows down your growth.
2) If you improve SEO, it can grow your bottom line while being cost-effective
Paying for website traffic can at times cost you many dollars per click. With effective and well-implemented SEO, you are less dependent on such marketing costs for results. For start-ups, SEO can be a real life-saver which increases sales and keeps the profits flowing. Unlike paid search traffic, yourorganic search traffic comes “free” — with no cost per click, Impression or conversion. Hence, SEO has always been so popular. With SEO, you can attract quality organic traffic without paying for it directly.
3) The effects of SEO are long-lasting and far-fetched.
Unlike many other marketing channels, SEO doesn’t have a shelf life. There is no “pulling the plug” on SEO. For instance, the moment you stop paying for your paid advertising, your traffic drops. SEO on the other hand, keeps going working for you.
SEO builds upon itself to grow stronger gradually and over time. Plus, there is this option of layering upon what you did last year and updating your SEO strategy according to what works till the time you dominate your market. Also, unlike paid advertising, the stream of your website visitors and sales won’t stop the moment you put brakes on your SEO.
How to improve SEO on Shopify dropshipping store – in a nutshell
2) TITLES AND TAGS
3) META DESCRIPTIONS